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2010 Drug Aware Pro by Rusty readies for MASS festival

 




Drug Aware Pro
Presented by Rusty

ASP 6-Star Prime WQS Mens Event
ASP 6-Star WQS Womens Event
Surfers Point- Margaret River West Oz
15 - 21 March 2010 

Live Coverage   |  Results/Photos/Videos etc


Music, Art and Style to ride the waves with the stars at the 2010 Drug Aware Pro

Surfersvillage Global Surf News, 16 February, 2010 : - - The 2010 Drug Aware Pro presented by Rusty will showcase not only the world’s top ranked surfers, but will launch the inaugural MASS festival, a six day lifestyle event encompassing Music, Arts, Surf and Style  in the surf capital of Western Australia.

Headlining the six day event will be the Drug Aware Pro, a six star prime rated men’s and women’s world qualifying series event, sanctioned by the Association of Surfing Professionals and part of the new look World Surfing Tour. The competition, running from March 16 – 21 will feature a huge swell of surfing talent, including newly crowned world champ Mick Fanning.

The Drug Aware Pro is set to be the most significant WQS surfing event in Australasia as the leading men’s and women’s World Tour surfers take advantage of the new points and rankings system. In a further advancement to promote junior surfing in Western Australia, the finals of the Brownes Chill Grom Prix will be held before the Men’s Final of the Drug Aware Pro.

Major WA-based surf industry brand Rusty International has signed on as a presenting partner of both the Drug Aware Pro and inaugural MASS Festival.  The company will join major partners Eventscorp and Healthway in elevating the iconic Margaret River surf event to a new level.

The MASS Festival events are being staged by a WA consortium headed by Surfing WA, which won an international competitive bid process to secure State Government support to deliver a much bigger event to promote Margaret River globally.

“We are taking the Drug Aware Pro Margaret River to a whole new level this year, with plans to make it even bigger in the future. We want to make Margaret River in March a must-do event in the down south calendar for West Australians and attract more interstate and overseas visitors,” Errol Considine, Vice President of Surfing WA and MASS Communications Director, said.

Surfing WA is working closely with the Shire of Augusta-Margaret River and other key local stakeholders to finalise all approvals for the music festival event.

Following the Women’s Final on Saturday afternoon March 20, the first ever MASS Music Festival, presented by Sunset Events will launch in the heart of Margaret River. Whilst the finer details are being locked down, event management will deliver an on-stage line up to match that at The Point, with the concert set to be headlined by Perth rock stalwarts Gyroscope.

Joining them at the inaugural MASS Music Festival will be progressive rockers Cog, prominent Melbourne-based rock group Eddy Current Suppression Ring, psychedelic hypno-groovers Tame Impala, Sydney posse Philadelphia Grand Jury, hip-hop MC Urthboy, party spinners Yacht Club DJs and local indie band King George.

Sunset Events Managing Director David Chitty said “We couldn’t have asked for a better line up to launch our first MASS Music Festival. The variety of acts hitting the stage will cater for all tastes and are perfect for the event. Sunset Events are thrilled to support the MASS Festival, a true lifestyle showcase in the lifestyle capital of WA”.

Further enhancing the festival concept, MASS Art will be displayed across the event week, with painters, photographers, sculptures, and live installation artists interpreting the theme “Children of the R.evolution”. Their works will be exhibited at a number of Margaret River venues including Wino’s, Must Bar, Gnarabar and The Settlers Tavern.  Information on featured artists will be released closer to the event.

One of the hottest tickets for the week will be for MASS Style, the “Fashion for Fascists” event to be held on Friday March 19 at The Settlers Tavern.  To be attended by members of the surf, art and music industries, the presentation will include a style preview and “walk off”, featuring outfits and themes from the Rusty 2010 Summer Collection along with a live performance from the Sneaky Weasel Gang.

“With Music, Arts and Style, as well as the best field of surfers ever assembled in WA, the enhanced event is set to draw bigger crowds whilst promoting tourism and the local economy,” Mr Considine said. 

Entry to the Drug Aware Pro is free. The MASS Music Festival tickets will be on sale from February 15 and are $59.00 + BF. Tickets available from Moshtix outlets, moshtix.com.au or 1800 GET TIX (438 849). For more details on the Drug Aware Pro and also the MASS Festival please visit drugawarepro.com

Supported by: Drug Aware, Eventscorp, Healthway, Rusty, Brownes Chill, Department of Sport & Recreation, Surfing Western Australia, Sunset Events, Assocation of Surfing Professionals, CineAds, Lexus of Perth, Australian Surfing Life, Shire of Augusta Margaret River, 92.9

Previous reports:
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# 2 :
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# 3 :
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# 4 :
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www.rusty.com
www.moshtix.com.au
www.aspworldtour.com
www.drugawarepro.com

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Damon Hayes

WQS Contests - Surfersvillage

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