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37.5 enhances sales and marketing team

37.5 adds new employees to sales and marketing team



Industry Updates 

Van De Loo and Gallagher hired to grow European markets 

Surfersvillage Global Surf News, 13 August, 2014 - Sebastiaan Van De Loo will manage the German speaking region and will focus on building new menswear brand partnerships for 37.5™. Sebastian’s experience began in 1992 and has seen him work across a varied mix of reputable menswear brands such as Bäumler, Eduard Dressler, Etienne Aigner, Jupiter/Ahlers, Calamar and Bültel.

Liam Gallagher will be responsible for the ultimate sales drive across the UK for 37.5™, having held more than 20 years experience across different textile industries & markets. Liam’s impressive resume ranges from 12 years steadily rising through the ranks at Polartec, where he held a number of different Sales & Marketing positions, following which he joined Disney Consumer Products before heading up the Disney Fashion & Home business in the UK & Ireland. Liam’s last position saw him serving as the brands European Managing Director to Liam’s more recent role as the Global Vice President for Umbro. Liam’s broad 20 years of experience therefore holds an exciting prospect for 37.5™’s future development within the UK.

Both Liam and Sebastiaan complement a strong European team consisting of other Account Directors Anders Wennergren for the North (Sweden, Norway, Iceland, Finland and Denmark), Edouard Liffran for the South West (France, Spain, Portugal), Geza Maklary (for Eastern Europe and the Benelux countries) and Davide Berrone (for Italy).

Scott Branscum, Executive VP Global Sales, Marketing and Merchandising at 37.5™ commented; “As we continue the restructure of 37.5™ and manage the growing ascendancy of our patented technology with world class brands, we are excited to add this group of highly experienced professionals to our sales, marketing and merchandising efforts across the European marketplace. This team represents a select group of industry veterans who hold proven histories of building strong brand partnerships between leading technology and consumer brands.”


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