The Agenda Show Plans to Capture the Women’s Market
Surfersvillage Global Surf News, 1 April, 2013 : - - Agenda Trade Show, the leading forum for action sports, streetwear, lifestyle and sneaker industries, announced today industry veteran and former Insight Marketing Manager, Vanessa Chiu has joined its team. Chiu joins AGENDA on the heels of the announcement that the show will be expanding its reach to include Las Vegas this fall as part of Modern Assembly.
Chiu will serve as Director of Women’s Sales and Marketing for AGENDA and is tasked with cultivating the female perspective at the increasingly expanding shows. Her addition to the team represents AGENDA Founder Aaron Levant's recognition of the shifting culture in the industry—with an ever-growing number of female-centric brands, athletes and enthusiasts.
Chiu, who spent eight years with the Australian surf/lifestyle brand Insight, most recently as head of marketing and PR for the U.S. division, will focus on aligning strategic partnerships with women’s brands and nurturing a more female-focused experience at AGENDA’s three bi-annual shows in Long Beach, New York and Las Vegas.
“I’ve known Aaron and the AGENDA team since the beginning and I’ve watched as they’ve grown to become the number one show for this cross-sector of the industry.” Chiu said. “It makes absolute sense that AGENDA expand to incorporate the women’s category as a next step in their domination, and I’m excited to use my muscle to curate a platform for women’s brands to tell their stories at each show.”
Chiu will also lead the effort to create a cross-section where brands can use AGENDA as a multi-purpose vehicle to illustrate their individual point-of-difference. Her vision includes a digital platform that will become a destination point for broadcasting marketing messages and hosting creative.
Author: Erin Deshinsky
Tags: Tradeshows, Agenda, Business Updates