Sorry, your version of Internet Explorer is too old to view properly.

Why not try Chrome instead.



Agenda shows sight on New York/Huntington Beach


Industry News

Podium, LRG, Incipio and more sign on...

Surfersvillage Global Surf News, 14 June, 2010 : - - Agenda Huntington Beach and Agenda New York open up this summer with July and August trade shows. Brands such as Acrylick, Lifetime, LRG, Incipip, Native and others will be on hand.

Agenda Huntington Beach
August 4th & 5th, 2010 (9-6pm)
21500 Pacific Coast Highway
Huntington Beach, CA
Hyatt Regency Hotel
Agenda New York
July 19th & 20th, 2010 (9-6pm)
556 West 22nd Street
New York, NY 10011
Chelsea Art Museum

Acrylick returns to The Agenda Show
Agenda is the preferred outlet for us to get in touch with buyers. Being that this show is able to reach the large, the small, and everything in between, our brand is able to touch every base. Having this characteristic, allows us to continue in having our brand progress without leaving anything important behind.

We are here this season to display our fall/holiday 2010 collection, as well as give previews of future seasons. Art, music, philosophy, and soul are still the traits to look forward to in our collection. Many of our creations draw inspiration from these fields. Our fall/holiday 2010 collection focuses deeply on what our brand was primarily built from. One thing we keep close to our company is the importance in staying synonymous with what we believed in from day one, but still keeping it thorough and fresh for our audience. This show for us will be no different. The message is still, and always will be our concept.
Lifetime debuts Spring/Summer '11 at The Agenda Show
Lifetime will debut it's Spring/Summer 2011 Collection this summer at the east and west Agenda shows. The collection features two special collaborations with local collective members. The first with SUPER CHAMPION, Vancouver's go to track bicycle shop, the second with Vancouver based designer Elise Beneteau.
LRG Clothing - Unveils Spring '11 Collection at Agenda
Our 2011 spring campaign was shot at San Juan Island, the biggest and most diverse island off the coast of Washington. The idea was to catch what is similar to the opening days of spring. San Juan Island’s coastal clouds and breaks of sunlight gave an accurate spring impression. With our diverse variety of style, and the island’s diverse environment, we were able to catch many different looks for LRG. Spring 2011 includes hip-hop artists Aloe Blacc and Kid Daytona, producer 9th Wonder, snowboarder Chris Grenier, and newly recruited skateboarder Billy Marks. LRG is a company designed to overthrow the masses by our influence. We want to focus on the ones that are trying to pay their rent with their passions, because it is much more than clothing and concepts; it is a way of living.
Podium Distribution returns to Agenda!
Podium Distribution brands DVS Shoes, Matix Clothing, and Lakai Footwear will be returning to the Agenda show this August to debut its Spring 11 lines. Following a massive year for Torey Pudwill, DVS will again be pushing the Torey signature shoe available in range of all new colorways. In addition, DVS will also be rolling out Andrew Brophy’s first signature shoe. On the heels of a very successful first season sell-through, Matix will again be focusing in on its Capital Collection.

With materials all sourced and manufactured in the USA, retailers can expect a strong line of premium denim and T-shirts coupled with a heavy marketing push behind Capital Collection in 2011. On the girl’s side, Matix will be showing its full line of vintage-meets-modern dresses and tops. Available in a range of heather slubs, nautical stripes and watercolor prints, buyers can expect plenty of mixed media pieces and merchandising options to choose from. Meanwhile, Lakai Footwear will be rolling out its Lucas 2 shoe in honor of French rider Lucas Puig. Please stop by the Podium booth to see all these items as well as the rest of the Spring 11 collections from DVS, Matix, and Lakai.
Incipio makes their first appearance at Agenda
Continually fusing fashion with function, Incipio was founded on the premise that quality and value should go hand in hand. Orange County based Incipio designs and manufactures accessories for mobile devices including the Apple iPhone, iPad and iPod and Blackberry. Come join Incipio – first time Agenda exhibitors – as they step into a new market and unveil their innovate line of Backpacks, Messengers and Sleeves. Incipio will also be displaying custom designed cases from Team Incipio, their new product line of the Action Sports Division team riders, including skateboarders Greg Lutzka and Pierre “PLG” Luc Gagnon, FMX rider Jeremy “Twitch” Stenberg and MX rider Ryan Villopoto and 2010 Olympian Louie Vito.
NATIVE returns to Agenda with their Spring/Summer 2011 collection.
NATIVE is a Canadian company based in Vancouver, BC with strong ties to its creative community. Our shoes combine the best of evolving technology and lightweight materials, with great design, to produce lightweight and iconic footwear for now -- and for the future. Each model is inspired by classic, casual silhouettes and everything we’ve ever loved about shoe design, the NATIVE aesthetic results in shoes that are easy to wear and great to look at. NATIVE is introducing two new slip-on silhouettes for the season, The Howard a classic boat shoe and the Jericho a traditional low-pro tennis shoe.
SLVDR is please to debut it's Spring 2011 line at Agenda.
SLVDR is committed to creating well considered and high quality product.  Attention to detail mixed with a creative use of fabrics allows classic looks to be fresh and easy to wear. The Spring collection takes form from the idea of the quick get-a-way or "weekender".  We all could use a break and a three day pass is just the ticket.  The SLVDR Spring 2011 product meets the needs of your city, mountain or beach escape.  Enjoy.
The Hundreds return to The Agenda Show
For Spring 2011, The Hundreds, carve out a cleaner, more palatable, timeless streetwear aesthetic, while maintaining a traditional casual atmosphere and a sense of youth, humor and levity. The season sees a focus on experimentation with bold classic hues, without overwhelming the pieces with garish colors, in-your-face logo coverage, or jumbo graphics. Highlights from the new collection include smarter detail in some of the cut/sewn pieces, substantive stories behind the tees, more of the best-selling headwear range, the evolution of The Hundreds Footware program, two new styles of The Hundreds Eyeware, and accessories that tie everything together. The Hundreds is Huge.
Beats by Dr. Dre from Monster make their first appearance at Agenda!
Beats by Dr. Dre from Monster, and the Monster Sport headphones will be joining Agenda for the first time.   We are very excited to be embarking in the Action Sports and Street Culture industry and hope to take Agenda by storm!
Black Scale brings Spring 2010 to Agenda
Black Scale will showcase spring 2010 collection this upcoming Agenda in Huntington beach. Spring 10 collection will be Black Scale's widest offering to date showing a wider range of pieces and the launch of their shoe program for the first time. A more extensive look into the brand for a better understanding of what is to come. 

What's your take on this?
Post your thoughts: SV Forum

New Survey: Map Surfing’s future 

More USA/Cen Amer. surfing news available here
Check the latest West Coast Surf Reports and Forecasts

New! B2B News ASBE-Surf   |  Receive News-Alerts

Business Updates 

Industry - Surfersvillage


Latest photos


Follow us and sign up to our daily newsletter