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Ali'i Nui launches Hawai'i educational support project

Cultural traditions encourage Hawaiian students © Ali'i Nui



Humanitarian Updates

Malama Project kicks off to support education in Hawai’i

Surfersvillage Global Surf News, 12 February, 2014 - Hawaii / San Diego based community organization, Ali‘i Nui (“Highest Chief”) announced today that it will be launching their global crowd-funding campaign March 1, 2014 called the “MALAMA PROJECT”.

Malama means to "care for". “Our Vision is to care for our children's education, our culture, lands, waters, and our future. We believe our future begins with our children, and in order for the People of Hawai’i to have a brighter future, we must help light the path for our youth today,” said Shalee Kekawa, Community Relations Ambassador for the Malama Project.

“To begin our journey, our goal is to raise $50,000 through our Indiegogo Crowd-funding Campaign to produce a series of Educational Products consisting of; Culturally inspired Backpacks, 3-ring Binders / School Organizers and Insulated Lunch Bags for all grade levels — from Elementary through High School.

By creating culturally relevant products which are academic, fashionable, and Inspirational, the Malama Project will enable students who do not have the financial resources to purchase these basic and essential tools, to focus on their academics and take pride in who they are, where they come from, and most importantly... where they aspire to go to in life!

Beginning with the Island of Kauai and continuing our journey across the Hawaiian Islands, our goal is to donate our Malama Tools of Empowerment to Schools and Educators. By creating products which connect students with their educational needs and cultural roots, we believe we can help put students on a path toward Higher Learning... Individual Growth....and Broader Social Change,” said Rudy Rojas, Executive Director for the Malama Project.

In order to successfully launch their Indiegogo Crowd-Funding Campaign, the Ali’i Nui / Malama Project needs to build as big of a following as they can.

The level of awareness and support Ali’i Nui generates by reaching out to local newspapers, radio and television stations, along with the grass-roots support they have been cultivating for the last two years via social media-Facebook, will determine how many students they can help put on a path toward Higher Learning... Individual Growth....and Broader Social Change. is one of the largest and most popular online funding platforms for creative projects such as The Malama Project. Since launching in 2008, Indiegogo has pledged over $562 million for more than 45,000 projects.

The Indiegogo site allows project creators, such as Ali’i Nui to set a funding goal and deadline ranging from 4-6 weeks. When someone likes a project, they can pledge money to help fund it.

Everyone who pledges a donation and joins the Malama Project journey, will have their choice of products from the Ali'i Nui Collection.

By Selecting a Level of Support and Reward, supporters will have the satisfaction of knowing they are helping create a brighter future for students throughout Hawai’i....and LOOK GOOD DOING IT!

“We ask that you please join us to help inspire our youth to achieve their fullest potential through education. With your support, we will create awareness and funding for programs that will help empower our youth. 

Just as our ancestors navigated the waters of the Pacific Ocean in search of new lands and a better way of life...The Malama Project is embarking on a journey to create a brighter future for the children of Hawai’i by helping them achieve their fullest potential through education,” said Shalee Kekawa.


Rudy Rojas

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