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Ando & Electric announce U.S. launch of signature shades



Industry Updates

Collaboration produces eyewear fit to Craig's specs

Surfersvillage Global Surf News, 26 January, 2015 - San Clemente - Electric and Craig Anderson announced today the US release of the Txoko. Inspired by Craig’s style on water and land, Txoko is a stand alone eyewear design for Electric.

Incorporating finely polished, hand cut acetate and forged metal temple arms, the collaboration combines classic inspiration and modern finishing. The fit is to Craig’s specifications and suits those who are looking for style  on and off the beach.  

“Since joining the Electric family, it’s been a pleasure wearing sunglasses designed by Kip Arnette and his team at Electric. The Reprise has been a favorite of mine for its shape and solid acetate frame, but I’ve always wanted something more unique to me ­ which is what I tried to create with the Txoko. I can’t explain why something feels natural and comfortable, be it an item of clothing or an accessory but similarly, I can’t explain why the Txoko feels right to me. All I knew was that I wanted clean, wearable lines and a timeless quality ­ elements that I was lucky enough to incorporate via the Electric design team. I’m excited to introduce the Txoko.” – Craig Anderson

Txoko, Craig Anderson, Electric, Sunglasses, Shades, Signature Shades
Lorena Kops

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