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ASP Int'l enters into deal with ZoSea Media

Hossegor © ASP / Scholtz

Industry Updates

ASP International and ZoSea Media Agree on Vision for Future of Professional Surfing

Surfersvillage Global Surf News, 5 October, 2012 : - - Association of Surfing Professionals (ASP) International has entered into a Term Sheet with ZoSea Media (founded by Paul Speaker and Terry Hardy) designed to enhance the organizational structure of the sport as well as the direction of professional surfing in the coming years. This measure enjoys the comprehensive support of surfers, events, staff and ASP Board Members.

“It’s an important time for surfing,” Kieren Perrow, ASP Surfer Representative, said. “The supporters of the sport have sacrificed a lot of time and energy into professional surfing, and it has brought us to our current position where we’re attractive to a larger market with the ability to take surfing to a whole new level. Everyone, from the surfers to the fans to the events to the sport, will benefit and it’s an exciting time for the ASP.”

The formal closing of this transaction between ZoSea Media and ASP International is anticipated to be achieved by year’s end. Both parties are focused on executing a smooth transition towards the continued enhancement of professional surfing.

“When we embarked on the experiment that is professional surfing, our goal was to create a dynamic, genuine sporting product while retaining the authenticity of the culture,” Rod Brooks, Quiksilver Event Director, said. “The progress made, not only by the organization, but in its ability to consistently push the high-performance boundaries of the sport is something we’re all very proud of. Surfing, as an act, is constantly evolving and the governing body must evolve and adapt to maintain relevance. We’re all very excited about where this next step will take us and extremely supportive.”

More about the ASP/ZoSea deal from Surfline: According to one reliable source, here's what the deal means: ZoSea is taking over the media rights to the events from the brands, who have always held those rights for their events. "It's no shock that the world we live in is financially very different," the source said. "Brands support athletes, advertising and events - why should the brands have to pay for events when they sponsor athletes as well?"

The conversation was put in front of the brands in February 2012 during the Quiksiver Pro on the Gold Coast, and rumors and speculation have been rife ever since. Turns out, not much is going to change for the day-to-day running of the tour. "The brands and the surfers are behind it," the source maintained. "They're going to keep the same structure, the same people involved, but with new owners. We believe in these people and we believe there's a better path than the one we're currently on. It's the best thing that could happen."

Read the full artilce at Surfline

Interview with the ASP's Dave Prodan from Transworld Surf: Following a two-day meeting in Hossegor, France with the key stakeholders of the Association of Surfing Professionals (ASP) and the sport at large, news broke that the organization had signed a term sheet with ZoSea Media to chart the organization’s future. The exact ownership details are still being organized. ZoSea was founded by Paul Speaker, president of Time Inc. Studios and a board member at Quiksilver, and Terry Hardy, Kelly Slater’s manager and a backer of 2009′s failed Rebel Tour, which launched numerous changes at the ASP.

Read the full interview with the ASP at Transworld Surf

Source: ASP Media

Author: Dave Prodan

Tags: ASP, ZoSea Media, World Tour

ASP: Surfersvillage


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