ASP Announces Three-Year Surf Sponsorship Deal with BOQ
Surfersvillage Global Surf News, 19 February, 2014 - Coolangatta - BOQ has agreed to a three-year deal to be the presenting partner of Gold Coast’s premier surfing event, the Quiksilver and Roxy Pro, which starts at Snapper Rocks on 1 - 12 March.
BOQ CEO and Managing Director Stuart Grimshaw said the partnership was a good opportunity for BOQ to get behind a unique event in its home state. “Surfing is an iconic part of the Queensland culture, so for us there’s a lot of pride in getting behind a local event and being a part of that experience,” Mr Grimshaw said.
“Part of the appeal of this sponsorship was that it offered the opportunity to support both the men and women’s tournaments. And for events like this it’s not just the event organisers, competitors and spectators that benefit from corporate support – the tourism these events generate has a positive flow-on effect for local businesses and the economy.
“We were looking for opportunities to support Queensland sport, community, culture and economy, and the Quiksilver and Roxy Pro ticked all those boxes,” he said.
The Association of Surfing Professionals’ Commissioner Kieren Perrow met up with local BOQ Owner-Managers to congratulate the Bank on becoming a presenting partner.
“It’s great to have BOQ on board as a partner for the ASP's first World Championship Tour event of the year,” Mr Perrow said. “Surfing is one of the coolest and most exciting sports on the planet which BOQ recognise with their renewed support into the future of the Quiksilver and Roxy Pro."
Tweed Heads local and professional surfer Stephanie Gilmore said she was fortunate to open up the WCT season each year at home on the Gold Coast.
“We travel the world year-round to so be able to sleep in my own bed and have the support of my family and friends, it’s really enjoyable,” Ms Gilmore said. “The points are a great venue to start the year in as well so it’s excellent to have the support of BOQ to ensure the world’s best surfers return to the Gold Coast each season.”