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ASR shifting days to Thursday through Saturday format

Industry News

ASR Shifts Dates to Best Service the Industry’s Evolving Needs

Surfersvillage Global Surf News, 3 October, 2007 : -- Action Sports Retailer Expo, ASR, is shifting the dates of select future events to best meet the industry’s collective needs. Starting in January 2008, ASR events will primarily run from Thursday-Saturday, instead of the traditional Friday-Sunday format. Working with industry partners, exhibitors and retailers, ASR chose the new timing to better facilitate business and for the convenience of show attendees.

“We’re always looking for ways to make ASR the most productive 3-days in the action sports industry,” says Andy Tompkins, ASR Show Director. “The industry as a whole responded well to a Thursday-Saturday format at the January 2007 event. We’ve listened to the feedback and have worked with our customers to make ASR dates more conducive to busy schedules.”

The Thursday-Saturday format will satisfy the growing need of retail buyers to accomplish their business goals during the workweek. By retaining one weekend day, retailers who can only leave their shops on the weekend can still benefit from ASR’s efficient buying opportunity.

The shifting of dates is endorsed by SIMA and IASC, the two main industry manufacturer associations. “This is a good example of how association partners can help trade show producers navigate the business landscape effectively,” says Joel Cooper, SIMA trade show committee chairman.

January and September in San Diego will shift to the new Thursday-Saturday schedule in 2008. All September shows will run on the new days into the foreseeable future. At the present time, January 2009 and 2010 will remain Friday-Sunday due to conflicting scheduled events at the San Diego Convention Center.

Future dates:
ASR January 2008  January 24 (Thurs.) - 26 (Sat.)
ASR September 2008  September 4 (Thurs.) - 6 (Sat.)
ASR January 2009  January 23 (Fri.) – 25 (Sun.)
ASR September 2009  September 10 (Thurs.) – 12 (Sat.)
ASR January 2010  January 22 (Fri.) – 24 (Sun.)
ASR September 2010  September 9 (Thurs.) – 11 (Sat.)

About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with spring and summer season shows in San Diego and ASR Holiday at Orange County Fair & Exposition Center.


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Lora Bodmer

Industry - Surfersvillage


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