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Australian Longboard Surfing Open gets shady to end cancer

Reigning champion Kelia Moniz © ASP/Daher



Pretty Shady Women's LQS Pro

Kingscliff, Australia
26 - 30 March, 2014

The Australian Longboard Surfing Open is getting Pretty Shady

Surfersvillage Global Surf News, 3 February, 2014 -- Youth skin cancer awareness campaign Pretty Shady has signed on as major partner for destination event in Kingscliff.

This summer young people across NSW have been getting behind a campaign to end skin cancer as we know it. Pretty Shady is an initiative that aims to inspire young people to become part of the generation that ends skin cancer one summer at a time, through a viral film clip, giveaways of cool sun safe products and ambassadors including pro-skater Corbin Harris and singer Gossling.

Pretty Shady will now get a chance to spread their message to the North Coast, as they have signed on as a major sponsor of the five-day surfing festival to be held from 26-30 March in Kingscliff.

The skin cancer prevention message will be prominent throughout this year’s event via the naming of the Women’s ASP World Longboard Qualifying Series division event as the Pretty Shady Women’s LQS Pro.

The Australian Longboard Surfing Open features ASP pro-competitions with previous participants featuring professional longboard surfing superstars like world champions Taylor Jensen, Harley Ingleby and Jen Smith.   All competitors will compete in coloured rash shirts featuring the Pretty Shady logo, which will also appear in advertising, branding on caps and t-shirts.

 One of Pretty Shady’s ambassadors, Ellie-Jean Coffey, knows just how important it is to spread the sun safe message among the surfing community. A recent winner of the Australasia Pro Junior Championship, Coffey says, “As a surfer I have spent my life by the beach. When you look at the figures, rates of skin cancer and melanoma are much higher in coastal towns and suburbs because we do spend most of our time outdoors enjoying the sun, the beach and the surf."

"I think it’s really important to let young people know that we don’t have to give that up, but by taking a few simple steps we can protect ourselves. When I am in the water, I always wear a rash vest and sunscreen, and as soon as I get out of the water I head for the shade, and put on my hat, sunnies and kaftan.”

The festival is located in the world-class surfing destination of Kingscliff, only 10 minutes drive from Snapper Rocks.  Held on 26-30 March 2014, the event also pays homage to the history of longboard surfing with a number of complimentary events such the Miss Beach Girl competition, surf films, surf yoga, art and lifestyle stalls.

Interested competitors can enter the ASP Longboard Qualifying Series (LQS) for Pro Men & Pro Women, a range of amateur divisions and stand-up paddleboard surfing. For more information contact Sean McKeown, Australian Longboard Surfing Open on 0414 569 208.

Pretty Shady is a skin cancer prevention campaign by the Cancer Institute NSW.


Tammy Papalia

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