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Bali blooms: Rip Curl opens flagship store in Legian

Opening dance © Rip Curl




Industry News

Rip Curl opens flagship store in Bali, gives free shopping to customers

Surfersvillage Global Surf News, 17 January, 2011 : - - Bali -- Rip Curl celebrate the Grand Opening of it’s newest flagship store in Bali located in the heart of Legian with a huge party and free shopping for customers. Celebrating in true Rip Curl party style shoppers and guests were treated to fun, games, free flow beers and a special chance to win free shopping inside the brand new store.

During the day shoppers were given a token inviting them to the party in the evening where 2 lucky winners were picked at random to win the first ever free shopping. The lucky pair were then given 30 seconds to run around the shop grabbing whatever they could. Guest shoppers stood open - mouthed as they watched the 2 locals going wild in the aisles taking home a loot worth over 15 million Rupiah.

Some of Bali’s top surfers, including Rip Curl team rider Made Garut Widiarta, along with Rizal Tanjung and Marlon Gerber to name a few, got involved in a ping pong tournament to win a hand shaped Timmy Patterson Surfboard. A total of 16 surfers put their name on the draw and battled to get their hands on the very special prize. In the end it was Surftime magazine editor, Andrew Surya Nalendra,who claimed the prize with his killer serve and backhand attack.

Patterson - the legendary surfboard shaper from California- flew in especially to demo his skills in the shop’s specially created in-store shaping bay during the opening also spending time meeting and chatting with local surfers and groms.

The shaper joins Rip Curl’s stable of world-renowned shapers producing an exclusive line of boards for the company including Darren Handley  (Australia) Wade Tokoro (Hawaii) and  Phil Byrne (Australia) firmly establishing Rip Curl the number 1 board manufacturer and supplier in the region.
Following the celebrations in store the party continued into the small hours at top Legian nightclub Eikon who hosted the Mirage boardshort and Bikini fashion show with local talent strutting their stuff across the bar.

Rip Curl SE Asia Marketing Manager James Hendy commented; We have created this store to provide everything a core surfer needs whether living or traveling in Indonesia. We’re stoked to be able to give surfers the opportunity to come into this new store and watch their board being shaped by some of the best shapers in the world and then test it in the epic conditions Bali has to offer.

The new store also has a Café inside serving healthy salads, sandwiches, juices and coffees, providing the ideal place to shop, refuel and hang out between surfs. Rip Curl’s brand new concept store is the first of its kind to use local & sustainable building materials giving the store a real Bali vibe.

www.ripcurl.com

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James Hendy

Industry - Surfersvillage

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