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Bethany Hamilton and OceanGrown Int. launch website

 


Bethany Hamilton : photo courtesy OGILIfe




Industry News

IAmOceanGrown.com to promote Pro Surfer’s lifestyle and product sponsorship

Surfersvillage Global Surf News, 10 March, 2008 : - - Honolulu, HI -- Pro surfer Bethany Hamilton and natural products company OceanGrown™ International (OGI) launched a joint web site today to support her endorsement of the fresh lifestyle brand.  The site will be an informational and image hub as Bethany promotes the OGILife™ - the company’s philosophy of everyday activity and their skincare brand, OAVE™.        

“I now have an online OceanGrown home to portray my passion for the OGI brand and their cool natural products,” said Bethany.  “The new site will help my friends and followers learn more about ocean based products and see pictures of my new OceanGrown surf board decals!” 

As a new media initiative, I am oceangrown.com  is designed to connect consumers directly to OceanGrown products through Bethany Hamilton’s endorsement.  In determining ROI, often a sponsorship or endorsement can be difficult to measure, and allowing customers to purchase directly through Bethany’s OceanGrown site is aimed at building a stronger brand connection and commitment.

The site will continue to develop, chronicling Bethany’s relationship with OceanGrown through a blog and promotional photography.  “I’m excited to share my OceanGrown lifestyle with my fans and other friends who appreciate the good things that come from the ocean!” said Bethany.

www.iamoceangrown.com


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Alexandra Bowman

Industry - Surfersvillage

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