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Bethany Hamilton launches signature sandals



Industry Updates

Bethany conducted official launch at Universal Studios

Surfersvillage Global Surf News, 10 April, 2014 - Bethany Hamilton has yet another accomplishment to add to her growing roster – sandal designer. The recent champion of the 2014 Surf-N-Sea Pipeline Women’s Pro spent this past Saturday at Flip Flop Shops® Universal Studios CityWalk officially launching her limited edition Bethany by Cobian® Signature Sandal line.

Alongside the Flip Flop Shops and Cobian teams, Bethany conducted fan meet-and-greets, signed autographs and took photos with several hundred eager fans. 

“Bethany is an inspiring role model for many, and we are proud to partner with both her and Cobian to bring such a fashionable, feel-good sandal into our shops,” said Brian Curin, the President and Co-founder of Flip Flop Shops (size 10). “Bethany has created a sandal that really resonates with our customers, and it’s going to be a huge hit at all of our Flip Flop Shops Locations,” continued Darin Kraetsch, the CEO of Flip Flop Shops (size 10).

Available at Flip Flop Shops nationwide, a portion of the proceeds from every sandal sale goes towards the Friends of Bethany foundation, a foundation which supports shark attack survivors and traumatic amputees worldwide.

The Bethany by Cobian® Signature Sandal features a clear Visions Sole™ with messages of hope and inspiration, as well as photography of Bethany. Fashioned with a synthetic leather braided strap and made with synthetic leather squishy EVA top-sole material with anatomical arch support, the Bethany by Cobian sandals are both comfortable and cute. The limited edition flip flops are available in three fashionable colors; black, teal and pink, and come in both women’s and children’s sizes.

“I am asked a lot where I find my inspiration, and these sandals were inspired by – and created for – my fans; for anyone motivated to lead a happy, healthy and charitable lifestyle,” said Bethany Hamilton, Cobian Ambassador. “It was a lot of fun working with Cobian to design the line, and I am super excited to collaborate with Flip Flop Shops on the #EveryStepMatters contest, and to have the chance to meet one of my inspirational fans.”

Bethany also officially launched the “Win a Day with Bethany Hamilton” contest. To enter, visit the nearest Flip Flop Shops location, snap your picture with the life-size Bethany cut out, and post the pic to Instagram. Tag the picture with the hashtag #EveryStepMatters and your unique message of inspiration. Entries are being accepted through the end of April 2014 when Bethany will handpick the most inspiring entry. Bethany will announce the winner publically on May 16th through the Flip Flop Shops and Cobian Facebook Fan Pages. 


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