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Big Island shop takes out Quiksilver Surf Shop Challenge

Quiksilver Surf Shop Challenge 2005



Surfersvillage Global Surf News, (Huntington Beach, Calif.) August 16, 2005 -- Quiksilver, Inc. (NYSE:ZQK) -- Pacific Vibrations, the little shop from the Big Island of Hawaii, stomped the competition at the inaugural Quiksilver Surf Shop Challenge presented by SURFER. After two weeks of no surf, Oahu's South Shore produced some small Southern Hemi juice at famed Kewalo's Basin for the nine teams fighting it out for island supremacy. Hawaii's finest faced off for the opportunity to represent the islands at the 2005 Quiksilver Surf Shop Challenge Championships held at Lower Trestles, California, in conjunction with the Boost Mobile Pro presented by Quiksilver, and a $10,000 prize purse.

Round One saw Town and Country's Surf Factory team blaze an intense hour of high-scoring maneuvers that set the pace and the scale for the entire day ahead. Their 52-point total upped them and 2nd position Pacific Vibrations (50.6) ahead of H.I.C. (39.1) for automatic slotting into the mid-day Finals. In Heat Two it was with a dropping tide that Town and Country's Surf Shop team rallied a 45.5 win over Kauai's Tamba Surf Shop (43) and Local Motion (26.8), to move them into Round Two. Heat Three saw Team Boardriders (48.4) go mano-a-mano against Maui's Hi-Tech Surf Sports (45.6) for the final slot in Round Two. Only two teams would join Pacific Vibrations and T & C Surf Factory. Boardriders and T & C Surf Shop walked the walk for the 4-team Finals berth.

Quiksilver's Director of Sales for Hawaii, Glen Moncata, sized up the action at the lunch break: We do so many amateur and pro contests in the islands in a year's time. These kids don't always get to participate because they're either alternates or tied down to their jobs at their shops. This event gives all of these kids who have been friends for years and years a great format to compete in.

"Airfare and lodging is part of today's win," Moncata continued, so they won't have to think about anything other than going to the Championships at the Boost Mobile Pro in September to kick butt and bring the First Place $10,000 Grand Prize back to the islands. That's NOT chump change and they won't have to share it with their boss, either!


Winning Shop-team, Pacific Vibrations 


The Finals were off and running at 1 p.m., under a beautiful South Pacific afternoon -- air at 85 degrees and crystal clear water a few degrees less than that. Light trade winds, rising tide and a new southwest swell painted a perfect palette for the one-hour battle. With a consistent team and good strategy the Final saw Pacific Vibrations from Kona, Hawaii, dominate leaving their closest competitor 10 points behind. Designated Double Whammy rider Casey Brown ripped the lid off one set wave for a 9.7 (out of a possible 10-point max) that got doubled to the other scoring points. Their total 52 points took them to the top of the leader board with Boardriders in 2nd with 42.4, T & C Surf Factory 3rd with 41.7, and T & C Surf Shop coming in 4th with 35.4.

Pacific Vibrations team rider Makai McMichaels spoke for teammates Casey Brown, Kapena Miranda and Mikey Bruneau with an explosive It was the most fun ever! after the awards and photo session were complete. For me it was the win of my life! said Makai. My teammates really pulled together, Casey was our MVP and we had all these strategies out there (in the lineup) and we just kind of took on to that. Looking forward to that trip to Trestles next month? Definitely! Very excited, I hope my parents will let me quit my day job for a week! I might have to pull an arm and a leg, but we're going!

The Shop Challenge is supported by a foundation of sponsorship that includes DC Shoes, Sector 9 Skateboards, ASR, Surf Expo, Board Retailers Association (B.R.A.),, and now Boost Mobile. This support has combined to make the Quiksilver Surf Shop Challenge one of the most successful surf events on the calendar.

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