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Billabong announces appointment of Craig White as CFO

Industry News:

Billabong appoints new CFO

Surfersvillage Global Surf News, 12 October 2004: - - Billabong International Limited today announced the appointment of Craig White as the company’s chief financial officer. Mr White is currently the division finance director, South Pacific and Korea Division, for The Coca-Cola Company, one of the world’s iconic brands. He has held that position for the past four years.

Previous positions held by Mr White include region finance director, Indonesia, for The Coca-Cola Company, business planning and reporting roles with Coca-Cola Amatil Limited, a business audit management position with CSR Limited and senior corporate finance management positions with Price Waterhouse in Sydney and Paris.

Mr White, aged 41, is a chartered accountant and holds an MBA from Deakin University in Australia and a Bachelor of Science degree in economics and accounting from Southampton University in England.

“I have enjoyed my time with Coca-Cola and the fact that, among other things, I have worked so long with an iconic company makes the transition across to Billabong, itself a widely recognised international brand, a very neat fit,” said Mr White. The appointment is effective from November 15.

Billabong chief executive officer Derek O’Neill welcomed the appointment. “Craig has the financial and management expertise to handle the role but he also has a critical understanding the importance of brand management, which is a key consideration for Billabong,” said Mr O’Neill.

“He was an extremely strong candidate and will be a valuable addition to our management team.” Mr O’Neill thanked outgoing CFO Shayne Palfreyman for his contribution to Billabong over the past four years.

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