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Billabong appoints Frank Voit to major role at Element



Industry Updates

Frank Voit now the Global General Manager of Element

Surfersvillage Global Surf News, 25 March, 2014 - Billabong CEO Neil Fiske today announced the appointment of Frank Voit to the role of Global General Manager, Element. “Frank Voit’s appointment as Global General Manager, Element represents another important step as we align the organization to our strategy. Frank is a proven executive with a track record of success and strong leadership”, Neil said.

“His promotion is a testament to results he has achieved in positioning Element Europe into a growing, profitable, powerful brand -- even in the face of tough economic conditions. He has helped make it a shining star in the region. Frank is an excellent operator with a strong sense of brand, product, quality, and go to market strategies.”

Frank joined Billabong in 2001. His experience spans product management, marketing and design along with purchasing, logistics and supply chain functions. Since 2007, Frank has served in the role of General Manager of Element and RVCA Europe. Under his leadership, Frank and the Element Europe team have more than doubled the business, putting the brand on a trajectory of strong sustainable growth.

As Element’s Global General Manager, he will team with founder Johnny Schilleriff in driving the strategic direction and execution of the brand globally. Frank will have global P/L responsibility, while directing the design, merchandising and marketing efforts to achieve the brand’s vision and financial objectives.

Frank’s appointment was welcomed by Element's Founder and President, Johnny Schilleriff, with whom he will work closely. “When Neil and I began discussing the concept of selecting a Global General Manager for Element I was ecstatic. This brand is my passion and it was important to me to help make this critical decision”, said Johnny.

“Frank’s results speak for themselves. I’m amazed by what he has done in Europe. But just as important, he knows the brand and how to build it. He and I have developed a strong working relationship over the years, a true give and take. He has always respected my vision, Element’s DNA, and honored our mission statement. He has always put Element first and stuck with us through our most triumphant and turbulent times. It is yet another clear sign that our new executive team is making positive change to the organization, respecting the vision of the founders, and listening closely to the needs of the business. I am very grateful for Neil’s guidance and leadership, and honored to have Frank Voit assume this vital role.”

Frank will remain located in Europe until mid 2015 and will continue to play a strong role supporting Element and RVCA Europe whilst travelling regularly to the US. During his transition, he will ensure a strong succession plan is in place in preparation for his permanent move to the US.

“I am hugely excited by the opportunity to take the Element brand to a new level through this role” Frank said. “I am passionate about Element, our customers and our fabulous team of people and I am privileged to be taking the next step of my career to serve them both.”


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