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Billabong Europe taps Greg Noll's history with trunks



Industry Updates

Billabong has teamed up with Greg Noll to inspire a new generation of surfers

Surfersvillage Global Surf News, 11 May, 2012 : - - Noll Surfboards, the surf brand founded on epic big-wave pioneering and transoceanic aloha, has worked with Billabong to create an exclusive apparel collaboration for Summer 2012 . The new line is based on the historic surf lifestyles surrounding the original big wave legend Greg "Da Bull" Noll and his son, acclaimed surfboard shaper Jed Noll.
Greg Noll's unrivaled bravado in giant waves in the 1950s and 1960s along Oahu's North Shore created one of the most powerful auras the sport has ever known. Noll was the first surfer to establish a "trademark" look by wearing black and white striped "Jail House" trunks which made him instantly recognizable as he boldly blazed a trail for generations of surfers yet to come at epic spots like Waimea Bay, Outside Pipeline and Makaha.

The new line is designed to bring back the stoke of the Do-It-Yourself era when surfboards were carved by hand and California surfers created their own youthful look by blending Hawaiian Beach Boy style, Hot Rod culture and Beat Generation independence.
The Noll Surfboards apparel line are available in stores and the Billabong e-store  and feature a ten-piece collection including boardshorts, t-shirts, tank tops, walkshorts.


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Source: Billabong France

Author: Alexandra Traisnel

Tags: Greg Noll, Billabong, France, Jailhouse Trunks

Industry: Surfersvillage



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