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Billabong Women’s branches into luxury jewelry

Jewelry designs from Samantha Wills' company © Samantha Wills Jewelry

 

 

 

Industry News

The range of products with Samantha Wills to debut online in Australia then expand to markets globally

Surfersvillage Global Surf News, 15 February, 2017 - Australian jewellery designer Samantha Wills, whose range covers fine and bridal jewellery, has partnered with Billabong. Billabong Women's global general manager Susan Branch told Rag Trader that the collaboration  between Billabong and Wills creates a totally new category for the surf wear label.

“As a brand, we’ve always celebrated the uniqueness that comes with any product collaboration and are excited to launch our first ever jewellery partnership with Samantha,” Branch told RagTrader.

"Samantha’s affinity for surf fashion seen through a luxe perspective is the reason why the styles in the collection are so special.”

Touted as crafting elegant bohemian necklaces, bracelets, rings, earrings and accessories, Samantha’s collection will include 24 pieces. The range of products will debut online in Australia first and then expand to markets globally.

 

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