Eco-friendly company Rareform creates upcycled products
Surfersvillage Global Surf News, 7 May, 2014 - Feel good while protecting your gear and the environment at the same time with Rareform, an outdoor brand that produces bags and accessories from “upcycling” billboards and offering accessories that aim to reduce waste in the world and sustain our playground - the mountains, rivers and oceans that all outdoor enthusiasts cherish.
The brand is sending a wave in the bag world by creating one-of-a-kind products for the active, fashion and lifestyle markets. Founder and outdoor enthusiast, Alec Avedissian’s brilliant idea of billboards to bags came to mind during a surf trip to El Salvador where he noticed locals using old billboards to protect their homes from wet weather and the effect of mildew.
Launched in September 2012, the former investment banker transitioned his life to reflect his passion for the environment and the outdoors; his now Rareform vinyl products are padded, waterproof, mildew-proof, and as tough as the products they protect due to the sturdy material each Rareform piece is created with.
The one of a kind brand offers eco-friendly products ranging from surf bags, paddle bags, totes and backpacks to laptop and cell phone cases available in warm, cool, dark, light and mixed colors to ensure the best protection for outdoor gear.
Avedissian curated Rareform into the innovative brand it is today by saving the billboard material before reaching landfills and recycling them into functional artifacts in an “upcycling” process to offer products that cater to every outdoor fanatic.
Rareform has pledged to donate 1% of sales to support the preservation and restoration of the natural environment. “With a continued commitment to the principles that got the whole thing started—quality, sustainability, and style—Rareform’s best days are still ahead,” Avedissian says. Rareform is sold in stores such as Patagonia, REI, and other outdoor retailers with prices range from $40-125.