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John Mel to be honored at Boardroom Surfboard Show

John-Mel-Masters Shape-off-Foam



Industry news

Santa Cruz to host the next Boardroom Show and Icons of Foam Tribute to the Masters

Surfersvillage Global Surf News, 30 June, 2016 - The Boardroom Surfboard Show (formerly Sacred Craft) returns to the robust Nor Cal surfing community of Santa Cruz. The Boardroom International Surfboard Show presented by Santa Cruz Skateboards will take place October 8 & 9 at the Kaiser Permanente Arena. 

The surf lifestyle celebration showcases the surfboard manufacturing industry and features exhibits, demos, seminars, a vintage surfboard swap, music and hundreds of state-of-the-art surfboards and hard-goods from the surfboard industry’s finest craftsman, designers and manufacturers.

A pillar of each show is the Icons of Foam Tribute to the Masters Shape-off presented by US Blanks. In Santa Cruz this October The Boardroom International Surfboard Show presented by Santa Cruz Skateboards will pay homage to iconic board builder John Mel.

"I am very honored to be included as an Icon of Foam," said John Mel.  "The Mel family are fortunate to have had the support of the local surf community as our shop enters its 47th year in Santa Cruz, and with three generations involved in the business we are looking forward to gathering with everyone at the October Boardroom Surfboard Show."

Six shapers will honor John Mel as they compete to replicate a classic John Mel Freeline Design surfboard. Each shaper will get 1.5 hour in the shaping bay -- strictly timed. Ryan Lovelace is the defending champion (Lopez Tribute). The winning shaper will walk away with $1K prize and his name etched into the Mike Marshall Perpetual Trophy alongside past winners Ricky Carroll ('07,'08,'12), Marc Andreini, Wayne Rich ('10,'11), Pat Rawson, Matt Biolos, Ward Coffey, Stu Kenson, Matt Calvani, Roger Hinds ('14,'15), and Ryan Lovelace. All six shapers will showcase the sacred craft of surfboard building by honoring John Mel in the shape-off.

Santa Cruz, NHS Inc.'s iconic brand that resonates authentic surf, skate and bike values across the globe, is the presenting sponsor of The Boardroom International Surfboard Show.

"We here at Santa Cruz Skateboards are stoked to be working with The Boardroom Surfboard Show," said Andrew Cannon, Santa Cruz Skateboards and OJ Wheels Brand Manager. "With our roots entranced in the Santa Cruz surf culture we look forward to welcoming it back here this fall."


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