Michael Tavares adds team manager to list of titles
Surfersvillage Global Surf News, 30 January, 2014 -- Carlsbad, CA - Boardworks Surf announced today that Michael Tavares has been named as 2014 SUP Team Manager.
Tavares has been with Boardworks working in many facets over the past three years and will add team manager to his list of titles. He started with Boardworks back in 2011 as a whitewater elite team paddler and brought a strong set of background skills to the crew.
He quickly became a “jack of all trades” for the company and in 2012 added Tennessee sales rep and ”Show Up & Blow Up” demo tour manager to his roster of responsibilities.
Mike now paddles in almost every discipline of SUP which enables him to get a feel for the sport in every corner of the country.
“We have our sites set high for 2014” says Tavares, “ We have an amazing team of athletes and ambassadors that represent our brand to the fullest. Its going to be great to continue to work with them as well as add a handful of paddlers to the team that can help us share our commitment and stoke to the SUP community.”
The Boardworks team and ambassador program consists of people who “stand out” in and out of the water both as athletes and as exemplary human beings. They are people who embody the Boardworks lifestyle as owner Mike Fox explains it: “Here at Boardworks we are passionate about all things to do with the ocean and water lifestyle we all embrace."
"Our goal is to share that passion, to promote respect for the planet, it’s creatures and each other and to make surfing and stand up paddle more fun for more people.” The Boardworks Team and Ambassador program is designed to highlight and support its’ athletes in their efforts to excel as well as help them in promoting the Boardworks brand and its’ network of top notch retailers.
Mike Tavares will be seeking out and working with ambassadors in every niche of the sport enabling our team to be the most well rounded group of paddlers in the industry. One unique thing about Boardworks is the variety of products offered in both the surf and SUP industry.
Over the years Boardworks has grown both its own brand of products as well as partnered with other key industry brands that are at the leading edge in their respected aspects of the sport.
This gives Boardworks a wide variety of products like no other brand in surfing, racing, flat-water, fitness, whitewater, fishing, as well as a full line of performance paddles and accessories. “We believe that it is this diversity that will help grow the sport and to help bring paddlers of all kinds together.” states Mike T.