Body Glove Signs Licensing Agreement with Plangea Inc
Surfersvillage Global Surf News, 12 November, 2013 - Redondo Beach - Body Glove International announces the signing of a licensing agreement with Plangea Inc., owner of a number of brands in the apparel and pet market.
The License Agreement gives Plangea Inc. the right to use the Body Glove trademark and intellectual property rights in connection with the design, manufacture, marketing, distribution and sale of Body Glove Pet products.
John Westgarth, President and CEO of Plangea, Inc. said, “Combining Body Glove’s worldwide brand recognition and reputation for quality with Plangea’s product and market expertise in the pet industry is a perfect match.
The global pet market has seen continued growth year over year and offers tremendous potential for the Body Glove brand. We are launching a full line of pet products including Pet Floatation Devices, leashes, bowls, carriers, apparel and toys.
Many products utilize neoprene – Body Glove’s signature material – in their design. In an industry with few national brands we expect Body Glove Pet to be very successful. We expect this to be true not only in the US, but internationally as well.”
Russ Lesser, President of Body Glove International said, “We are very excited about this new venture. We have had a lot of success with pet products in the past and we believe Plangea is a great company to partner with. Our products are for active people and active people take their pets with them.”
Body Glove pet products can be found at Amazon.com and specialty pet product stores around the US. In 2014 distribution will expand to larger pet retail chains.