Body Glove heads into Surf Expo with new look and new campaign
Surfersvillage Global Surf News, 8 September, 2015 - Redondo Beach - Body Glove has launched a new ad campaign this fall, new initiatives and new key products for the core market headed into Surf Expo.
Returning to its roots, the brand is bringing back its old school, original circle hand logo. It’s also launching a new website and new campaign, “All Things Water.”
“The new tag embodies the spirit of what Bob and Bill Meistrell set out to do when they started Body Glove in 1953. They wanted to create a brand that celebrates people who enjoy the water,” said VP of Marketing Scott Daley. “From surfing two to 20 foot off the right coast, Hawaii, or California; wakeboarding or wake surfing; freediving, scuba diving; or just spending quality time with family at the beach, lake or river; Body Glove makes products that support a lifestyle around water to keep people comfortable and safe.”
In addition to a new campaign, the brand is launching several new products at Surf Expo (Booth #1101). The Body Glove Red Cell wetsuit uses an infrared smartfiber technology that captures, magnifies and circulates body heat. On the women’s side, the Topaz is the crown jewel of the line, specifically designed for a women’s body to stay warm and comfortable with a classic fit and style.
Going into its second season, Breathe by Body Glove is also introducing an array of new styles including a trademarked new neoprene-like fabric that’s lightweight, quick-dry and incredibly comfortable. The brand will also debut a sneak-peak into a small capsule collection of swimwear inspired by the 1980’s when Body Glove catapulted as a leader in women’s swimsuit fashion. One of the suits has already appeared on the cover of US Weekly this past August.
“There’s a lot of energy going on with the brand right now,” added Scott Daley. With an incredible athlete team including WSL rookie Tatiana Weston-Webb and guys like Jamie O’ Brien, Anthony Walsh, Alex Gray and a new crop of Groms, as well as sponsorship of the NSSA, the brand is focusing back on our roots in the core, and we are getting a lot of love back for it.”