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Buy your next surf-trip or board with a Tweet

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Industry Updates

Buy your next surf-trip or board with a Tweet ?

Surfersvillage Global Surf News, 12 February, 2013 : - - Twitter and American Express launched a partnership on Monday that will allow Amex card holders to make certain purchases simply by tweeting.

According to Amex, the arrangement works like this. Amex cardholders first sync their card with Twitter. Then, when they come across products that are eligible to purchase under the plan -- products that American Express will promote through a Twitter feed -- they simply send out a tweet that includes a special hashtag. Amex will then send them an @-reply with a confirming hashtag. Finally, the buyer has to send out a second tweet with the special hashtag within 15 minutes.

Last March Twitter and Amex have worked together when they unveiled an initiative that would allow cardholders to use hashtags to save money on some purchases at Whole Foods.

Twitter and Amex also inked a deal a year ago under which the social network agreed to let cardholders and merchants who accept Amex purchase ads.

More details here

www.americanexpress.com 

Source: Amex

Author: The Editors

Tags: Twitter, American Express,

Industry: Surfersvillage

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