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Can you quantify Kelly's exposure? Hookit says 'yes'



Industry Updates

Hookit receives Most Innovative New Product Award for its index

Surfersvillage Global Surf News, 11 December, 2013 - San Diego - Hookit, announced today that its Hookit Index received the Most Innovative Product (MIP) Award in the Sport & Active Lifestyle Technologies category at the 2013 CONNECT MIP Awards ceremony on Dec. 6.

Hookit was selected based for its Hookit Index, a proprietary tracking and ranking engine that quantifies and measures professional athletes' exposure and fan engagement in social media. Initially launched in action sports, Hookit is now ‘indexing’ over 2,000 athletes, 300 teams and 400 brands in over 15 sports categories.

In less than a year, the Hookit Index has become an invaluable tool for major brand and media partners, including ESPN X Games and Street League Skateboarding to monitor in real-time, which athletes are driving trends and value for events, media properties and sponsors.

“It’s quite an honor to have been selected for this MIP award and being recognized for the efforts our entire team has put into creating and building the Hookit Index product,” said Scott Tilton, CEO, Hookit.

“It’s exciting to be building such a powerful tool get that can leverage athletes’ untapped influence in the world of social media. We would especially like to thank everyone involved at CONNECT and SDSI for their ongoing efforts to support and grow the local startup and business community here in San Diego.”

Held this year at the Hilton La Jolla Torrey Pines Hotel, the annual MIP Awards is CONNECT's largest and most prestigious event, attracting more than 700 of the region's top business leaders, researchers and capital providers.

100 San Diego-based companies competed in the rigorous, four-month judging process, with a total of only nine winners awarded in categories including: Aerospace and Security Technologies, Communications and IT, Hardware and General Technology, Life Sciences-Diagnostics and Research Tools, Life Sciences-Medical Products, Mobile Apps, Software, Sport & Active Lifestyle Technologies and Sustainability.

The 2013 CONNECT MIP Awards are made possible through generous support from lead sponsors Life Technologies and Qualcomm, and supporting sponsors AmericanWest Bank, Barney & Barney, Cox Business, Cymer, D&K Engineering, Hughes Marino, Kaiser Permanente, Knobbe Martens, KPBS, Merck, PricewaterhouseCoopers, ROTH Capital Partners and Sanford Burnham Medical Research Institute.

Scott Tilton

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