Vivobarefoot announces appointment of Coffin on Cake
Surfersvillage Global Surf News, 20 September, 2013 : - - Coffin on Cake PR are proud to announce they have been appointed by pioneering footwear brand Vivobarefoot to handle their communications strategy and all UK press and brand enquiries with immediate effect.
Founded in 2003 by Galahad Clark, Vivobarefoot have revolutionised the modern footwear market, spearheading barefoot technology and the movement that is fast becoming a blueprint for modern training shoe development.
Championed by the world's leading biomechanics and fitness experts and worn by respected journalists and celebrities, Vivobarefoot strive to be the gold standard in footwear - creating shoes that are good for your feet and good for the planet.
Vivobarefoot's head of marketing and ecommerce Mark Purdy said: "The three pillars of our company are revolution, innovation and education and Coffin on Cake showed a clear understanding that we don't just produce market leading, innovative products, but Vivobarefoot educate humans on the biomechanics of natural movement and aren't afraid to challenge the footwear industry standard."
Coffin on Cake Director Dean Bennett said, "The Vivobarefoot story and resource is quite incredible and we're really excited by the communication potential, from showcasing innovative products to hard-hitting editorial backed by hard science and defying convention. We are very proud to welcome the brand to our Sports and Lifestyle PR roster."
Coffin on Cake will be showcasing the Vivobarefoot collection at their SS'14 Press Days on the 23rd and 24th October 2013. The Agency is now booking press appointments to view the Vivobarefoot range at their showrooms located on Redchurch Street in Shoreditch.
Source: Coffin on Cake
Author: Dean Bennett
Tags: Coffin on Cake, Public Relations, Vivobarefoot