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Concept Marketing to Open Rip Curl Store in Eilat, Israel


Industry News

Concept Marketing to Open Rip Curl Store in Eilat, Israel

Surfersvillage Global Surf News, 18 October, 2006 : - - Tel Aviv - Concept will be moving its focus southward, to Eilat, and the opening of a new store for Australian surfing brand Rip Curl, in a 240-square meter space in the commercial center at the Neptune Promenade. Rip Curl is the leading brand at Blue Bird, which was launched in January 2006 and now has 15 branches. By the end of this year, says Concept Marketing owner Gidi Goldfinger, the chain will have 20 stores.

The store in Eilat will open shortly before Passover (April 2007), and Mick Flynn, international marketing and sales manager for Rip Curl, was in Israel recently to help with the preparations. Until about a year and a half ago, Sakal was the Israeli franchisee for Rip Curl, but Concept executives felt the market was ripe for a multibrand surf shop and approached Rip Curl when they noticed that Sakal was not leveraging its brands.

Goldfinger believes that the opening of the brand store in Eilat will change Australia's concept of Israel such that "they will realize the great potential here." The potential in the Israeli surfing gear market has also been discovered recently by Fox, which acquired Billabong Israel − a franchise of the Australian surfwear brand − and has declared its intentions to open competing stores.

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