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DC launches 20 year anniversary project

DC Shoes, Paris, Danny Way, Mike Blabac



Industry Updates

Defy Convention project features show, book

Surfersvillage Global Surf News, 13 May, 2014 - It started in 1994 by a group of skateboarders with a viewpoint that was nearly unheard of at the time – that skate shoes should be designed with skateboarder’s needs in mind. From there, the spark of innovation caught fire and led to a revolution in skateboard footwear and apparel. DC’s thirst for innovative product to support progressive ideas has become an inspirational catalyst for the world’s best athletes to embrace the unthinkable, to see the world differently, and to do the never been done.

For 20 years prior, and for 20 years ahead, DC’s dedication to progression inspires athletes around the world to Defy Convention. To celebrate DC’s 20 year anniversary, DC is proud to announce Defy Convention. // 20 Years of DC in Photographs curated by legendary skate and action photographer Mike Blabac.

Through this photo narrative, Blabac looks back on two decades of action sports and selects 124 images featuring some of the most iconic DC athletes in their discipline. Among them: Danny Way, Ken Block, Rob Dyrdek, Travis Rice, Colin McKay, Dave Mirra and Travis Pastrana.

The limited edition large format hardcover book is accompanied by a limited edition apparel collection, global photo gallery tour and custom digital experience.

On the occasion of DC’s 20 year anniversary, an exceptional photo exhibition from the Defy Convention. // 20 Years of DC in Photographs book will visit Los Angeles and Paris. Do not miss the European stop: On June 10 at The Hub, 15 rue Montorgueil 75001 Paris, France. With the exceptional presence of Danny Way & Mike Blabac. 

Available from May 20, exclusively on and DC Shoes stores - Price: 54 €

Cathy Lallement

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