DC Shoes concept store part of Quiksilver's Asia expansion
Surfersvillage Global Surf News, 28 April, 2016 - PT Quiksilver Indonesia in partnership with PT. Anugrah Busana Indah (ABI) has recently opened their first DC Shoes Concept Store at Ciputra Mall, Semarang in Central Java.
This 40m2 store is a new DC Shoes Concept focusing only on the brands pinnacle product categories of skate and lifestyle footwear, t-shirts and accessories.
Business Director from PT. Anugrah Busana Indah, Vincent Christianto was happy to open this first DC store for the ABI group stating, “We have seen through the tri-branded Quiksilver, Roxy and DC stores that DC consistently performs well when we look at the return per square meter.
When this smaller location came up on the strategic Wing of Ciputra Mall we were excited to give DC its own retail space to give a more complete brand experience.
Marketing Executive from PT Quiksilver Indonesia, Sammy Gosling, was equally enthusiastic stating “we are really excited about the potential of DC in Indonesia's emerging cities where the brand touches so many communities from motor sports to action sports, music, street fashion and the art scenes. We look forward to continuing to roll out mono brand stores to give DC fans a complete selection of DC’s iconic footwear and accessories.”