Sorry, your version of Internet Explorer is too old to view properly.

Why not try Chrome instead.



Electric branches beyond shades to watches


Industry Updates

Brand officially launches field and dive inspired analog watches

Surfersvillage Global Surf News, 22 October, 2013 : - - Electric announced today the retail launch of its debut watch collection. Available now, the first release of the collection features both field and dive inspired analog watches, utilizing Japanese and Swiss analog movements.

There are three key styles in the collection, ranging from the WWII inspired FW01, to the global trekking FW02 and finally to the deep diving DW01. Each of Electric’s watch designs are offered in a vast array of band and color options, the collection is both focused and diverse.

All Electric watches feature a minimum water rating of 20 ATM (200 Meters) and top out at 30 ATM (300 Meters) for the dive inspired DW01, ensuring that the watches will perform in the conditions that inspired them. At the top of the range is the Swiss Made DW01S, featuring a world class Ronda movement and includes both an interchangeable PU strap and stainless steel bracelet.

“Electric’s history of developing top quality functional accessories with timeless style creates the perfect context for the introduction of watches into the existing product portfolio. Our debut timepieces are re-engineered classics, born from the spirit of the iconic styles of our past, twisted and modernized for today. The inaugural line features details and textures that reflect innovations found in today’s best outdoor equipment, tactical accessories and custom vehicle styling.” – Eric Crane, CEO

Source: PPR

Author: Lorena Kops

Tags: Electric, Business Updates, Colin Madden

Industry: Surfersvillage


Latest photos


Follow us and sign up to our daily newsletter