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Electric hits Paris' high fashion center Citadium Caumartin



Industry Updates

Electric launches pop-up store at the Citadium Caumartin

Surfersvillage Global Surf News, 17 May, 2014 - San Clemente, CA - Electric announced today that the premium accessory brand plans to host a pop-up store at the world-renowned Citadium Caumartin concept shopping center in Paris from May 19th – June 7th, 2014.

The Electric pop-up store will grant visitors the opportunity to engage with the brand in a unique environment and shop the newest product collections. Electric’s International athletes and ambassadors will also be featured through releases and events within the space.

Electric invites visitors to celebrate the heritage, style and craftsmanship that fuels the brand’s inspiration. Experience the sub-culture of Southern California lifestyle in Paris.

Created in 2000, Citadium is a Parisian concept store where shopping, fashion, music and events collide. Citadium transgresses and challenges boundaries created by the traditional shopping experience.

Based on sport and street culture, Citadium features more than 250 high quality brands and is visited by upwards 3-5 million shoppers a year.


Lorena Kops

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