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Company taps carton containers of old to replace plastic



Industry Updates

Icebox Water brand utilizes compostable packaging

Surfersvillage Global Surf News, 30 January, 2015 - Cold Spring Harbor, New York - Outdoor ethics include the importance of “Leave No Trace” when hiking and camping, packing out everything one brings in to maintain the natural paradise. However, this ideal is difficult to maintain during the work week. 

Based on a random sample of 1,000 US consumers, it is shown that those who travel, conduct business meetings, or hold home and business parties are highly dependent on plastic water bottles.  When grab-and-go products are essential to the fast-paced working lifestyle, Icebox Water offers a convenient solution that allows customers to “Leave No Trace” in their daily lives. With its recyclable and compostable pressed paper carton, Icebox engages people in reducing the environmental impact of plastic water bottles.  

Icebox Water, a 1% For The Planet member, features premium spring water from Canada in one of the most earth-friendly cartons available. The water inside is bottled at the source, with naturally alkaline pH and zero contaminants for optimally healthy hydration. The 100% recyclable pressed paper and cardboard carton is BPA-free with an aluminum lining for clean insulation of the fresh water inside. 

Icebox Water allows for 100% reuse of its materials, providing a healthier solution for the average U.S. consumer who produces about a half pound of plastic waste daily.  Each empty Icebox container tossed in the recycle bin means zero impact on our crowded landfills and reduced plastic pollution.

For those who bring their environmental dedication home with them each day, Icebox Water is available for composting with simple removal of the spout. In as little as 2 months, an Icebox container can completely break down, hydrating people today and nourishing the soil of tomorrow. Through its responsible packaging, Icebox allows consumers to “Leave No Trace” by purchasing and disposing of water responsibly. 

The United Nation’s Committee on Economic, Cultural, and Social Rights declares, “The human right to water is indispensable for leading a healthy life in human dignity. It is a pre-requisite to the realization of all other human rights.”  Icebox Water supports this universal human right with a commitment to human stewardship. With a portion of their profits donated to environmental sustainability projects through 1% For The Planet, Icebox Water strives for a healthier population and planet. 
Environmental activist Mark Lynas says in his book The God Species, “Nature no longer runs the earth. We do. It is our choice what happens here.”  There is endless evidence of the declining health of our planet, but simple choices can make a world of difference. Choose paper, not plastic, and Refresh Naturally! 


Lauren Haines

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