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ESPN & Dish Network team up for interactive X Games

 




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ESPN and Dish Network Team Up for Interactive X Games

Surfersvillage Global Surf News, 5 August, 2006 : - -  Exclusive Content from the X Games Available on 'DishHOME' Channel 100 ESPN, EchoStar Communications Corporation's DISH NetworkT, and X Games are putting X Games fans in control. 


ESPN and DISH Network will present innovative coverage of the X Games, August 3 - 6 from 9-11 p.m. ET, with ESPN Interactive X Games, an interactive platform that will allow viewers to monitor six camera feeds in a mosaic format on DISH Network's DishHOME channel 100.

The ESPN Interactive X Games mosaic will include six windows on one screen.  The windows will include ESPN, four different X Games events and a 'best of X Games' highlight reel. Customers can choose to watch all six windows at once or watch one in full screen. The X Games 'Xtended' pay-per-view event, including interviews with key athletes and behind the scenes footage can also be ordered through the DishHOME interactive banner.

"We're thrilled to bring X Games fans an exclusive and innovative viewing experience," said Matt Murphy, senior vice president, broadband and interactive sales, ESPN.  "The success of ESPN Interactive Indy with Dish Network in May was an indicator of the strength of the ESPN and ABC Sports brand resonating with sports fans willingness to interact with their TV's when provided with a compelling interactive product. 


"We look forward to providing more opportunities like this in the future. For teenagers and young adults the X Games are more popular than the Olympics, so we are very excited to combine the X Games and interactive TV for our younger audience," said Scott Higgins, director of Interactive Programming for DISH Network. "This is a great example of why we are the leaders in interactive television."

Live coverage of the X Games will include BMX Freestyle Dirt, BMX Vert, Moto X Best Trick, Moto X Freestyle, Moto X Step Up, Surfing The GameT, Skateboard Big Air, Skatboard Street and more.

ESPN Interactive X Games is free to all DISH Network subscribers. For more information on how to subscribe to DISH Network call 1-800-333-DISH


www.dishnetwork.com


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