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etnies 'girls get on board' action sports clinic in Pacifica

 




Industry News

etnies Girls Get on Board Action Sports Clinic Series Hits Pacifica Aug. 13 

Surfersvillage Global Surf News, 4 August, 2006 : - - Lake Forest, CA.- etnies Girls Get on Board (GGOB), an original series of all-girls action sports instructional clinics, is set to hit Pacifica, Calif. on Sunday, Aug. 13 as part of the CosmoGIRL! Beach House. With a special guest appearance by pro skateboarder Lauren Perkins scheduled, the event will be held at the Pacifica Skatepark, 540 Crespi Drive, from 10:30 a.m. to 1:30 p.m.


etnies Girl has partnered with CosmoGIRL! Magazine and Shark Energy Drink to produce the series, which will hit at least 11 locations across the country this summer, including select stops at the CosmoGIRL! Beach House, from May to September 2006.


“etnies Girls Get on Board is a great opportunity to introduce girls to the world of action sports,” says Julie Shumaker, brand marketing manager for etnies Girl. “These clinics are a comfortable and inviting learning environment where girls can experience their sport of interest, while receiving firsthand tips from some of the best riders in the world.”


Encouraging females through one-on-one interaction and hands-on training is at the core of the etnies GGOB program, which seeks to provide females of all ages basic skills and confidence building in skateboarding, surfing, motocross and BMX. The clinics allow girls to learn action sports in a safe, fun and comfortable environment, while enabling them to interact with professional athletes such as etnies Girl team riders Elissa Steamer, Lauren Perkins, Nina Buitrago and Stacey Mulligan.


“CosmoGIRL! is carrying out its mission of empowering and inspiring girls to express themselves with confidence and style through the etnies Girls Get on Board initiative,” says Kristine Welker, VP, publisher of CosmoGIRL! Magazine. “The synergy of the two brands, and the indie spirit that lives at the core of the CosmoGIRL! Beach House Tour and etnies Girls Get on Board, creates an unparalleled partnership for summer 2006!”


Shark Energy Drink Sales and Marketing Coordinator Christina Manzur adds: “etnies GGOB is a great fit for Shark because we are all about providing positive energy and supporting anyone out there who needs an extra push. So many girls are interested in trying these sports but have never taken the step to try it out. We’re proud to be a part of etnies GGOB, and hope to keep everyone’s energy and spirits up.”


etnies Girls Get on Board will make multiple stops in California in August, and is set to hit Pacific on Aug. 13, followed by Simi Valley on Aug. 20 and San Diego on Aug. 27. For a complete list of clinics across the country, to sign up for a clinic or for the latest updates and information, visit www.etniesgirl.com/girlsgetonboard.


About etnies Girl
etnies Girl is an authentic action sports brand grounded in youth, fun, independence and the spirit of skateboarding. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include apparel and accessories with global appeal for the independent, creative and fun-spirited girl. etnies Girl also sponsors an accomplished team of athletes who personify the brand's philosophy:

Elissa Steamer, Lauren Perkins and Evelien Bouilliart in skate; Mary Osborne and Serena Brooke in surf; Leanne Pelosi, Janna Meyen and Alexis Waite in snow; Tarah Gieger and Sarah Whitmore in motocross; and Nina Buitrago and Stacey Mulligan in BMX.


www.etniesgirl.com


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Dawn Boeckermann

Industry News - Surfersvillage

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