Etnies has planted one million trees since launching program
Surfersvillage Global Surf News, 22 April, 2015 - Lake Forest, California - Just in time for Earth Day, etnies is proudly celebrating the milestone of reaching one million trees in the Buy a Shoe, Plant a Tree program.
To celebrate this achievement, the brand is announcing that Every Shoe Plants a Tree in 2015. Every time a pair of etnies is purchased this year, a tree will be planted in the rainforest, representing that individual’s contribution and commitment to the planet.
Want to see just how big of an impact is made by one tree planted after an individual buys a pair of etnies?
• A single tree can absorb 48 pounds of CO2 a year, and an acre of trees absorbs enough CO2 over one year to equal the amount produced by driving a car 26,000 miles
• Each tree acts as a natural pollution-filter, absorbing pollutants while helping lower air temperature and combat climate change
• Every tree stabilizes the soil, prevents erosion and helps recharge ground water
The 1,000,000 trees from the etnies’ Buy a Shoe, Plan a Tree program will absorb approximately 198,000 tons of CO2 from the Earth’s atmosphere throughout the trees’ lifetime.