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Fender/ASR team up for another year of industry Music




FENDER AND ASR TEAM UP FOR ANOTHER YEAR OF BRINGING GREAT MUSIC FROM INDUSTRY ATHLETES & UP AND COMING TALENT TO THE MUSIC STAGE

Costa Mesa, CA. (09 January, 2004) -This January 17th and 18th for the 3rd straight year, Fender will again be the support host for the FENDER/ ASR Music Stage and this winter the ASR trade show will be back at the San Diego Convention center.

Each year, the Fender/ASR music stage, has brought to this private show, performances from a variety of talented athletes, industry players as well as talent associated with the market, to deliver great afternoons of music for the industry. Performances from legendary pro skaters Mike Vallely and Lance Mountain; to being one of the first on board to have expression surfer Donavon Frankenireiter, (on tour with Jack Johnson) performing live on the Fender/ASR music stage for the crowd. Industry workers have also been on hand deliver original and cover material of their favorite tunes or team up for extended jam sessions into the dinner hour.

This year?s line up is sure to keep pace with past line ups beginning with OP Team Rider and long boarder, Dustin Franks, playing with his band Midnight Driving Sounds; legendary pool rider Salba will perform with his band Powerflex 5, and soon to be surely signed, Operatic will be headlining the first day of music featuring professional vert rider Jesse Fritsch.

As usual, there will be a vast variety of music from those bands associated with the industry including favorite, Get the Girl, San Diego headliner Buckfest Superbee and new to this years rotation, Green Brier Lane, to name a few (see below for a complete schedule).

2004 also brings the 50th anniversary of the guitar that has graced the hands of Jimi Hendrix, Kurt Cobain and John Mayer; the Fender Stratocaster! In this January?s line up on the Fender/ASR music stage there is sure to be its share of strats on stage being played by the bands so don?t miss out on this music and enjoy the experience!

All brought to you by Fender Musical Instruments www.Fender.com and ASR www.ASRbiz.com in association with the Mars Group.

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For more information please contact:

www.ASRbiz.com

or

Juan Casas

juan@themarsgroup.net

Industry - Surfersvillage

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