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Firewire unveils new Volume Calculator app for iPhones





Board Design

Personal board needs assessed in latest Firewire App

Surfersvillage Global Surf News, 13 May, 2015 - Carlsbad - Choosing the right surfboard can be a daunting task and Firewire is trying to change that. The new Firewire iPhone App, will generate a short list of the best boards for you based on wave type, your height, weight, fitness level and surfing ability.  You can save your favorite boards on the app and be equipped with the best pocket guide for buying a surfboard when you walk into a surfshop.

The Firewire iPhone App is powered by Boardformula's proprietary algorithms. According to Benjamin Thompson, founder of BoardFormula, most surfers are not riding the optimum surfboard, so he created an algorithm that helps surfers find the right board.

In addition, BoardFormula is building the world’s largest database of surfer feedback about surfboards whereby surfers can see how boards were rated by surfers of similar ability, weight, fitness and age. To encourage users to rate their boards, Boardformula is giving away 4 Firewire surfboards through a random drawing for the first 1,000 rating surveys submitted.

To access the Boardformula app which allows users to determine their optimum volume, and then access those boards across multiple surfboard brands,.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.  

With the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards. Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.

Download the free Firewire iPhone App

Mike Thomas

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