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Focus SUP launches Body Glove, Surf Diva lines


Industry Updates

Focus SUP Launches The FSB Family 'Boards For All Reasons'

Surfersvillage Global Surf News, 30 July, 2012 : - - As Focus SUP heads to the trade shows Outdoor Retailer and Surf Expo we are proud to announce the FSB Family of SUP brands, “Boards for all Reasons”. The Focus FSB family now includes it's founding brand Focus SUP but now joining the group and launching at Outdoor Retailer are Stand Up Paddle Sports SUP, Surf Diva SUP and Body Glove SUP.

The Focus SUP designer and SUP advocate Nitzan Benhaim lives stand up paddling every day and with his SUP line of boards developed in the waters of Hawaii since that late 2000's, has built a range that you can surf, race or just cruise. Nitzan has just ended a journey down the East Coast, with the latest Focus SUP's, battle tested from that trip, he and the Focus SUP Sprinter will be in Salt Lake City for Outdoor Retailer.

Historically, Stand Up Paddle Sports SUP is one of the original SUP brands launched in the early 2000's by one of the pioneers of stand up paddle culture Warren “Wardog” Thomas. “Wardog” and his wife Debbie in late 2006 opened the first fully dedicated SUP retail location in Santa Barbara which today is one of the SUP industry's most influential retailers. He's seen it all and that knowledge reflects in Stand Up Paddle Sports SUP line of state of the art designs.

The Surf Diva girls, Izzy and Cojo Tihanyi bring the female flavor to the world of SUP with creation of Surf Diva SUP. Izzy is an avid SUP'er , paddling almost every day with the students in the Surf Diva Surf and Standup School in La Jolla, she has paddled almost everything and will bring that knowledge to the design table as we develop a range of SUP's built specifically for women.

With sixty years in the surf/action sports Body Glove “The Ultimate Water Sports Brand” brings it's historic brand strength to the FSB family. In conjunction with Focus SUP designer Nitzan they have developed a focused line built for fun and cruising with a clean graphics package and a special 60th Anniversary board personally endorsed by Body Glove founder Bob Meistrell now in his Eighties and still active within the company.

Source: Active Empire

Author: Peter 'PT' Townend / Doug Anderson

Tags: Body Glove, Focus SUP, SUP Market, Stand Up Paddleboards

Industry: Surfersvillage


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