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Focus SUP launches three Surf Diva boards at Surf Expo

Photo Courtesy: Focus SUP

 

 

Industry Updates

Focus SUP Development team welcomes Jon Anderson & releases new

Surfersvillage Global Surf News, 8 January, 2014 -- Pushing the limits for the women of SUP, Surf Diva by Focus will launch three(3) new models at the Surf Expo in Orlando January 9-11th, 2014.

Surf Diva herself Izzy Tihanyi an avid SUP advocate and head of the highly successful Surf Diva Surf and Sup School in La Jolla has worked diligently with the Focus design team to come up with the three new additions to the Surf Diva range.

The  new models for Surf Diva are a 12'6 carbon race board, a 8'8 carbon surf model and a 11'2 carbon cruiser model. Of course all the rest of the Focus SUP offering will be Booth #2085 as well.
 
With a focus on quality production and timely deliveries industry veteran Jon Anderson has also joined the Focus SUP development team bringing his longstanding background from  working with other major brands to the Focus SUP Brands.

Focus SUP was founded by Jacob Benzvi, Nitzan Benhaim, and Tal Meirovitz in late 2008 with the idea of designing the best Standup Paddle Boards (SUP).
 
Today Focus SUP Brands offers over 50 different SUP models that cover all SUP activities from flat water paddling, racing, surfing, and touring.
 
Designed in Hawaii, Focus SUP boards are sold worldwide. Since its humble beginnings, Focus SUP has evolved into Focus SUP Brands (FSB) Inc. with five lines including FOCUS SUP Hawaii, FOCUS/Pat Rawson "High Performance", Standup Paddleboard Sports, Body Glove SUP, and Surf Diva SUP.
 
Focus SUP Hawaii sponsors top SUP riders Hawaiian like Mo Freitas and Halie Harrison.

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