Appointment part of strategy to align categories, consumers, distribution
Surfersvillage Global Surf News, 11 June, 2014 - Irvine - Fox announces that Michael Millenacker will be joining Fox as our General Manager, USA. Michael will be assuming the leadership and management of all Fox US Business and will be reporting directly to Nick Adcock, CEO. Marie Takeshita who previously held this role will move to the newly created position Vice President, USA Clothing Sales.
This appointment is an important step in the transformation of Fox’s brand strategy to align categories, consumers and distribution channels.
“As we develop our global brand strategy around Prepare-Preform-Live it is crucial that we have a management team that possesses a shared understanding of the untapped opportunity,” said Fox CEO Nick Adcock. “Having someone with Michael’s regional experience will allow us to strategically seize this market opportunity. The US is the “heart and soul” of the Fox brand and I’m excited to have Michael join the Fox team as we plan for the future.”
Michael brings over 20 years of Outdoor apparel and accessories experience to Fox, including years in numerous leadership roles with VP Corporation. Most recently, Millenacker held the role of VP Sales, The North Face and prior to that he held the role of President, Eagle Creek.
Michael said, “I am stoked to join the Fox team at such a pivotal time in their global growth cycle. Fox is a powerful brand built on 40 years of innovation and a deep connection with core consumers. The world-class athlete roster, breadth of categories and passionate culture all provide a tremendous framework for long-term growth.”
Michael will be responsible for overseeing the US Go-To-Market Strategy across Moto, Bike, Clothing, as well as Retail and E-commerce.
Founded in 1974, Fox Head, Inc. has maintained its position as the innovation leader in the MX industry by designing and producing motocross protection and apparel for the world’s best riders. Building off this athlete-driven design philosophy the company has expanded its activity and products into MTB, BMX, Surf and Wakeboarding.
Fox is a privately held company with offices in Irvine & Morgan Hill, CA, USA; Calgary, Canada; and Barcelona, Spain.