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Iconix announces direct-to-retail agreement with Costco

 




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Iconix Brand Group Announces Charisma Direct-To-Retail Agreement With Costco

Surfersvillage Global Surf News, 29 April, 2009 : - - New York, NY -- Iconix Brand Group, Inc. (Nasdaq: ICON) announced that it has signed a non-exclusive direct-to-retail agreement with Costco for the Company's Charisma(R) brand.

Neil Cole, Chairman and CEO of Iconix, stated, "This partnership marks the 15th direct-to-retail agreement for Iconix and our first license with Costco. We believe this is a great time for Iconix to enter the Warehouse Club business and expect a strong brand such as Charisma to be a great addition to Costco."

Carolyn D'Angelo, VP of Brand Management, Iconix Home Division, commented, "This is an exciting opportunity for the Charisma brand to reach a new customer. Charisma products will begin rolling out this fall in a number of core home categories."

Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R).

The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements.

Such factors include, but are not limited to, uncertainty regarding the results of the Company's acquisition of additional licenses, continued market acceptance of current products and the ability to successfully develop and market new products particularly in light of rapidly changing fashion trends, the impact of supply and manufacturing constraints or difficulties relating to the Company's licensees' dependence on foreign manufacturers and suppliers, uncertainties relating to customer plans and commitments, the ability of licensees to successfully market and sell branded products, competition, uncertainties relating to economic conditions in the markets in which the Company operates, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, the uncertainty of marketing and licensing acquired trademarks and other risks detailed in the Company's SEC filings.


The words "believe", "anticipate," "expect", "confident", "will", "project", "provide" "guidance" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made.







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www.iconixbrand.com

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