Launch New Design and International Network of Live Surf Cams
Surfersvillage Global Surf News, 5 April, 2014 - Venice, California - After months of hard work, The Inertia is proud to present its brand new design, an integral step in the site’s evolution as surfing’s definitive community. The industry-leading user interface features a fully responsive design to optimize the user experience in an increasingly multi-screen age. Now, The Inertia delivers a gorgeous product on any screen: cinema display, laptop, tablet, and mobile phones.
“We’re excited to execute on our vision of building a best-in-class digital experience for surfers around the world no matter where they engage with the brand,” said The Inertia Publisher and Editor, Zach Weisberg. “Working with Libre to create a beautiful, innovative product for The Inertia’s next phase has been a rewarding challenge.”
“From the beginning, collaboration was an essential part of the equation,” says Libre Digital Director Aaron Hurst. “Our goal with this project was to create an increasingly interactive platform to drive engagement among The Inertia’s community and increase brand awareness. The overall mission and guidance from The Inertia team made this an effective and enjoyable project.”
Additionally, The Inertia has teamed up with Solspot, a leading forecasting and camera network for surfers and snowboarders, to provide users with the ability to view live surf cameras and reports around the world. “The Inertia is the perfect partner for Solspot,”said Solspot CSO Jens Rasmussen. “Their passion for surf and constant stream of insightful content is a great complement to our surf cameras and forecasting data.”
“We’re thrilled to partner with Solspot to add serious value to the lives of our readers,” said Weisberg. “Pairing The Inertia’s editorial focus and Solspot’s high quality camera and forecasting products is another step towards delivering the best possible digital experience to surfers worldwide.”