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John John Florence and Dakine launch signature line



Team Updates

Dakine expands the JJF Collection to support the needs of surfers from all walks of life

Surfersvillage Global Surf News, 22 February, 2018 - Considered the best surfer in the world, John John Florence has been on a surfboard since his infancy, originally signing as a Dakine athlete at age 7.

For Spring 2018, Dakine expands the JJF Collection to continue to support the needs of surfers from all walks of life. Florence brings his passion, experience and demands of a traveling athlete to the Dakine brand to influence the collection that is built on the details.

The new John John Florence Daylight Thruster (MSRP $70-90 depending on length) surfboard travel bag is constructed of lightweight yet durable 420 denier nylon ripstop with TPU venting  and heat reflective silver tarpulin interior to regulate heat inside the bag and lined with a protective 8mm closed cell foam padding for added protection. The slim silhouette also features corrosion proof molded YKK #10 main zipper, water resistant stash pocket, padded grab handle and breathable padded shoulder strap for carry comfort.

The JJF Collection also includes hyper-grippy traction pads custom designed exclusively for Florence and a series of surf leashes.

All of the products ship in eco-friendly packaging that is built from recycled paper with less waste and no plastic, to highlight a collection is all about pushing the limits of surf accessories so one of the most progressive riders can continue to change the game.


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