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Jordy Smith partners with Trace Action Sports Tracker



Industry Updates

Jordy Smith will use Trace technology at the J-Bay Open this month

Surfersvillage Global Surf News, 1 July, 2015 - Huntington Beach - Trace announces surf icon Jordy Smith as an official partner of the company. Jordy will take on an active role in business and athlete marketing, as well as in product development. The South African native will take the device to his local waters in the upcoming J-Bay Open.

"The technology and analytics of Trace are next level,” said Jordy. "It provides me with an accurate review of each surf session and the auto edit allows me to see where I am going wrong and how I can perfect my surfing. In my opinion, this is the next step in surfing progression." 

“Jordy’s one of the best surfer’s in the world and arguably the most powerful surfer in the world,” said Trace Co-Founder, David Lokshin. “His surfing embodies everything that Trace stands for. I can’t think of a better partner and I’m stoked to have him on board.”

After the success of its fully funded Kickstarter campaign, Trace, the world’s most advanced action sports tracker, has launched nationwide. In addition to its e-commerce store, Trace can be purchased in core retail shops across the country.

Trace hand selected the industry’s leading retailers for the launch of the world’s best action sports tracker. Initial Trace carriers include Huntington Surf and Sport in Huntington Beach, Calif., Jacks in Newport, Calif., Surf Ride in Oceanside, Calif., Mitch’s in San Diego, Calif., Brave New World in N.J., EVO in Portland, Ore., Town and Country Surf and Local Motion in Hawaii.

Brian Schroy

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