SUP division part of Roxy's Run SUP Yoga event in Newquay
Surfersvillage Global Surf News, 27 July, 2015 - On Saturday 25th July, Fistral Bay, Newquay saw 200 women take part in Roxy’s global tour #RUNSUPYOGA in celebration of its 25th Anniversary.
The Roxy #RUNSUPYOGA commenced at 10am with 140 women taking part in a beach yoga session, taught by Roxy ambassador and surf yoga instructor, Lucy Foster-Perkins. This was followed by competitors partaking in a 1.5km SUP race, led by Roxy’s Natalie Fox and held in timed heats of 10 per a group.
Girls had to battle the strong current and waves to reach the Roxy buoy, whilst safety boats were on hand. Finally the 3km beach run at 4pm saw 80 girls united in a fast run across the sandy route whilst Fistral beach’s spectators cheered on.
The day was rounded off with a prize giving for the winner of the SUP race, who was Lena Hannan, aged 28, from Cornwall winning a Roxy SUP board from Ann’s Cottage. Rachel Stringer from east London won the Roxy beach run, winning a £500 voucher for Ann’s Cottage. Roxy ambassadors, competitors and spectators headed to the Fistral Beach Bar to continue 25th Anniversary celebrations with live music.
To mark 25 years of being the most inspiring women’s fashion and performance brand, on and off the board, Roxy launched the #RUNSUPYOGA challenge in Barcelona in May 2015. Since then, women in Hawaii, Germany, France, Netherlands and Belgium have joined in the celebrations, with more events planned for Australia and California later in the year. The UK #RUNSUPYOGA event united hundreds of women from all over the country, bringing them to Newquay, the surf capital of the UK, all in the name of sport and surf culture.
Edward Martin, Marketing Manager for Roxy UK said, “Roxy has grown up, from the brand these women knew as teenagers, into a feminine, functional and completely unique way of celebrating boardsports and fitness culture. With a strong backing from the Roxy athletes and ambassadors, #RUNSUPYOGA was a brilliant celebration of women, the outdoors and the last 25 years.”
Roxy ambassador Lucy Foster-Perkins said, "It was amazing to bring together so many active, adventurous and strong women. It was such a unique opportunity to meet other women who share the same drive and passion to be outside, on the beach and in the water. I’ve come away from the weekend with new friends, fresh inspiration and wishing the weekend wouldn’t end!”
Newquay’s Fistral Beach Hotel hosted the Roxy ambassadors Sophie Kelly, manager at the Fistral Beach Hotel said, "We're all about having fun here, and this event is the perfect way to be active, make new friends and try something different. Newquay is the perfect spot for Roxy's RUNSUPYOGA and we are delighted to be involved."