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Leus towels expand to Australia with Prmer Group deal



Industry Updates

Distribution company Primer to build Leus Towel biz through Australia and Asia

Surfersvillage Global Surf News, 16 June, 2017 - Leus announces its newly signed distribution partnership with Primer, a distribution company in the APAC region. Primer will initially distribute Leus in Australia via Primer Pacific Pty Ltd, with the rest of APAC on the near horizon.

“We’re extremely honored and excited to partner with the Primer Group and expand into new regions,” says LEUS management team. “The Primer Group shares our core values and will be a huge asset in growing the brand overseas. We look forward to a long and successful partnership with them,” adds the team.

Likewise the company down under is very optimistic about carrying the Leus brand.

“We’re really excited to be working with LEUS,” says Primer Pacific Managing Director Scott Williams. “The brand has launched successfully in the US and Europe and the combination of great product, a category focus and fun vibes is something that we feel will deliver excellent results for our Australian retail partners when we launch LEUS this spring,” he adds.

Leus has enjoyed great expansion recently as they build partnerships with entities like Rip Curl's GromSearchh as well as World Tour surfers like Conner Coffin.


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