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"Life Beyond Walls" celebrates 50 years of Smith Optics

 

 

Industry News

Smith announces new series honoring company's half-centenial 

Surfersvillage Global Surf News, 15 April, 2015 -  Today Smith announced the release of their new series, Life Beyond Walls, in honor of the company's 50th anniversary. 

"For 50 years, we've created innovative products and embarked on epic adventures, whether large or small, that amplified the thrill of human experience," the company announced in a press release. "This season, we're sharing these timeless stories from an insider's point of view to capture the action and personal interactions in the pursuit of fun beyond walls."

Here the company's descriptio of the series:

"The multi-sport webisode series, Life Beyond Walls, will showcase the outdoor escapades of Smith skiers, snowboarders, surfers, climbers, mountain bikers, road bikers, kayakers and general enthusiasts. The debut episode, now available, features Smith team riders CJ Hobgood, Alex Smith and Brett Barley chasing a mid-winter storm off the Caribbean side of Panama where living was simple: surf, eat, surf, sleep and repeat for five days.

Next up, part one of a three-part Smith mountain bike adventure to the south island of New Zealand exploring some of the world's most beautiful and untouched terrain....The yearlong web series is captured through an honest and spontaneous personal lens that celebrates one hell of a good time across many continents, disciplines and personalities. From thrill seekers to modern explorers, the experience is everything."

 

 

Author: 
Cassie Abel
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