Industry News

...Lost announces partnership between Monson & Boland

Surfersvillage Global Surf News, 30 January, 2009 : - - Back in '85 OC held some of the best punk rock music created. It also held two up and coming designers breaking their way into the fast moving surf clothing industry. Companies like Gotcha were pushing limits and launching careers for designers Johnny Monson and Chris Boland.

A new alliance has been formed.

Shifting gears, moving product into overdrive, ...Lost is proud to announce a partnership between the Blackhart Brotherhood’s Johnny Monson and Chris Boland. Their background list is way too long to go over, so here’s the breakdown.. Constant international travels helped guide the way for this duo to create a new take, with progressive clothing, that will be revealed in the months to come.

Officially, Johnny will hold the title of Creative Director.. Chris as Design Director, but both will be working closely with marketing and sales, to help make sure all cylinders are firing on full power.

 ...Lost President Tim Garrett inked the deal and bought the first round of Jack and Cokes to toast what works out to be a match made in heaven. “Chris and Johnny bring a unique dynamic into our line, injecting a new brand energy with an increased attitude.” ...TG

"The new creative directors will help bring a point of view to the product and image of the brand......something that will serve both our domestic needs and those of our growing international markets" ...Joel Cooper

Saying ...Lost is really excited is obvious and cliché... But you get the point.

www.lostenterprises.com

What's your take on this?
Post your thoughts: SV Forum

New Survey: Map Surfing’s future 

More USA/Cen Amer. surfing news available here                                                                        
Check the latest West Coast Surf Reports and Forecasts

New! B2B News ASBE-Surf   |  Receive News-Alerts

Ryan Divel

Industry - Surfersvillage