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Lost announces re-launch of women's collection



Industry Updates

Line to debut at upcoming Agenda show 

Surfersvillage Global Surf News, 2 July, 2014 - Irvine - Lost, the Southern California-based men's and boy's apparel and surfboard company, announces the re-launch of their new women's collection for spring 2015. The women's collection will make its debut at the upcoming Agenda show on July 10 -11 in Long Beach.
“The ...LOST woman is a gypsy by nature. Her spirit embodies the modern nomad with a passion for living and wanderlust. I wanted to provide her with pieces that are fashion driven but effortlessly integrate into her active lifestyle," said ...LOST Head Designer Rachel Anne Rainwater.
The spring 2015 collection is inspired by the love of the sea and the bohemian spirit. This is apparent with the one-of-a-kind, original handmade prints, which play a prominent role throughout the collection and are featured on modal knits, eyelet baby doll dresses, jumpers, and rayon crepe kimonos with gypsy trailer graphics for the sea goddess in everyone.  The entire spring 2015 collection was created to easily carry the ...LOST customer from the beach to the streets.
"Our ...Lost women's line has a proven track record and we are excited to re-introduce the new collection for spring 2015," Said …LOST CEO Joel Cooper.
The collection will be targeted at specialty stores throughout the world.


Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They were "team lost". Thus the name ...LOST scribbled on books, t-shirts, benches, tables and eventually clothing.

Matt's friends had been telling him for years to put the word Lost and his art on tees and try to sell them. By 1992, Matt began putting his art on T-Shirts with a ...LOST logo. His roommate Mike Reola, a recent business school graduate, helped him handle the business side of things and they both worked on developing a plan to slowly grow and market the company with little or no money.

Matt Biolos and Mike Reola, while running the company with partner Joel Cooper, continue to oversee every aspect of the business.  Lost is one of the last privately owned and controlled surf and skate brands. 

Melody Althaus

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