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Lucid Eyewear signs on with Marketing Farmer

Brad Farmer, Mark Reininga, Marketing Farmer & Lucid Eyewear, James Sullivan
Brad Farmer & Mark Reininga © James Sullivan





Industry Updates

Marketing Farmer & Lucid Eyewear join forces

Surfersvillage Global Surf News, 17 April, 2014 -  Marketing Farmer and Lucid Eyewear are proud to announce a partnership where by Marketing Farmer will provide a variety of strategic marketing services in an effort to build the Lucid Eyewear brand into the future.

Brad Farmer of Marketing Farmer brings 12 years of marketing and public relations experience to the Lucid team. Farmer has a history of success in building modern media focused marketing strategies for a variety of sports and lifestyle brands.

“I have been very impressed with Lucid founder, Mark Reininga’s approach to business,” says Farmer. “I believe he is doing it right and has built a foundation of knowledge that will lead to the success of the brand. We have what I feel is a very impressive and trend focused line of eyewear products coming to market this June."

"Leading up to the launch, we will be building out our marketing plan and seeking the best international distributors. There are millions of people who need and want sunglasses and we’d like to protect all those eyes from the sun and help a lot of people look good in the process.”

"We couldn’t be more excited to announce our new partnership with Brad Farmer and Marketing Farmer,” says Reininga. “His knowledge and experience in marketing and string of success stories with his clients is well known. With Farmer onboard guiding Lucid's marketing program and his direct involvement in the business development of Lucid, I believe we will have a very bright future.”

Brad Farmer

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